Can you describe your company culture in 3 simple words? Before you start framing an answer, think about this: You’re taking a walk and you see someone wearing a cap from your favourite sports team. Won’t you immediately sense an instant connection? Won’t you feel unified and part of something bigger than yourself? That’s what it means to be part of a unified organisational culture.
Workplace culture can be defined as, the character and personality of your organisation. It’s what makes your business unique and is the sum of its values, traditions, beliefs, interactions, behaviours, and attitudes.
Developing a high-performance company culture is more significant, as the modern workplace continues to evolve. In the words of Howard Stevenson, Professor of Business Administration at Harvard University, “[M]aintaining an effective culture is so important that it, in fact, trumps even strategy.”
Let’s look at 4 of the benefits of a positive workplace culture:
1. Attracts Talent
A good culture addresses and enhances employees’ workplace experiences in a way that creates a motivated workforce that is well-positioned to achieve both corporate strategic goals and personal career goals.
Many Human Resources professionals agree that a strong company culture is one of the best ways to attract potential employees.
A company with a positive culture will attract the type of talent that is willing to make their next workplace a home, rather than just a stepping stone. Jena Brown, a brand strategist says, “Having a candidate attraction strategy that speaks to your company culture will increase the likeliness of attracting and engaging talent who will thrive and stay with you longer.”
2. Drives Engagement
Employee engagement is a direct outcome of a high-performance company culture. If employees are highly aligned around the beliefs, values, behaviours of the company, this can drive how they act in the workplace, resulting in higher productivity.
Tying to this point, Dr. Noelle Nelson, a clinical psychologist, says, “When employees feel that the company takes their interest to heart, then the employees will take company interests to heart.” Furthermore, when employees care, they do engage. They stand up for their company because they are proud to be a part of it, they find solutions to problems and create ideas to improve.
3. Influences Employee Performance
Most people would agree that when you feel good, you do better at just about everything. If employees feel represented by the company culture, they’ll be able to establish a positive relationship with the workplace. When a culture is strong, it leads to motivated employees and high performing managers.
Strong company cultures also give employees opportunities to grow. Offering promotions, career development programs or extra training can keep employees motivated – which in turn, improves performance. When everyone is in it together, they will all put forth the extra effort to achieve organisational goals.
4. Improves Employee Wellness
Nothing beats a happier corporate culture filled with smiles and laughter. Why not create a space for humour at the workplace? Despite hectic schedules and tight deadlines, it’s vital to balance work with a couple of playful activities.
People are interested in staying within a company culture that promotes flexibility, supports employee development and offers work-life balance. Improving employee satisfaction through a strong and supportive company culture, can reduce recruiting, hiring and training expenses, while improving morale and increasing profits.
When you have a foundation built on your unique culture, you can build on your team’s will to move forward and achieve company goals. Remember that culture is always a work in progress. It can and will change. Make it as important as your business strategy. Design and build a culture that will make your employees look forward to every workday.