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Are you part of the 37% of marketers who believe that the most important form of content marketing is visual storytelling? If not, then you probably fall under the online customers who can retain approximately 65% of visual information. Whichever side you may be on, an interesting fact is that the brain processes visual content 60 000 times faster than text. Join us as we expand on this research and share in-depth insight into visual storytelling.

Source: Postcron

Studies show that visual storytelling makes it easier for us to process complex concepts, it further reduces the amount of time it takes to understand the content and increases the chances of information being stored in our long-term memory. So, it is not that we like visuals more than text but that our brains are more equipped to be more acceptive of images.

The Benefits of Visual Storytelling

Visual storytelling is a strategy that enables B2B and B2C marketers to share their brand’s narrative in a way that resonates with customers. Other than demonstrating the brand’s unique persona, it also has the following benefits:

  • Improves brand perception

Coupling an enthralling narrative with high-grade visual content can change how customers perceive your brand, therefore encouraging them to purchase your products and services.

  • Fosters deeper customer engagement

The leading character in your brand’s visual story should represent the customer. By communicating the problem that customers are going through and providing a solution thereafter, you can strengthen your engagements.

  • Helps develop emotional customer connections

Show customers how you can help them reach their objective, by enabling them to make an informed purchase decision or by sharing valuable information. Doing so can create a positive brand sentiment.

  • Increases sharing

If you are looking to expand your reach, keep in mind that customers are more likely to share engaging visual stories with their friends and family as they have more of an emotional impact than worded content.

  • Leaves a long-lasting impression

Lastly, with visual content being more retainable, it is more likely to leave a long-lasting impression on customers.

Now that we have gone through the advantages of this strategy, let us focus on using fewer words and more visuals. Have a look at this visual post that summarises the five levels of brand storytelling on one of the most popular photo and video sharing social media platforms, Instagram.

Source: Instagram

As you can see, this short video clip provides a summary and adds detailed context to what customers will be expecting to see if they watch the full episode on brand storytelling. Furthermore, the language used is easier to understand as it is in a conversational tone which improves the chances of the information being retained by customers.

Read Here: Brand Storytelling: How to Engage Your Target Audience on Social Media

There is more to share! Apart from the informative statistic images, cartoon memes, valuable videos, and funny GIFs that you see above, there is more to add to the list of visual storytelling.

Here are some ways that brands can use visual storytelling to improve their customer engagements.

Different Ways of Using Visual Storytelling

That is right! Animating your visual story whether it be connecting with customers online or presenting to them in the office can make your content more dynamic. Here is a video on the top ten tips and tricks that you can use to animate your presentation.

Source: YouTube

Another type of visual storytelling that your brand can use is infographics. Infographics can assist in captivating your audience’s attention while sharing key details that you would like them to know in your content.

Source: Pinterest

Let’s dive deeper into this topic with examples from influential brands that are taking visual storytelling to the next level, but before that here is another thoughtful blog on visual content:

More Reading: Instagram Reels: A Step-By-Step Guide

Examples of Visual Storytelling 

Spotify: Spotify Wrapped

Spotify wrapped gives us a prime example of data storytelling in the below image which allows artists and streamers to view insights on their music streams and how often they listen to a certain genre of music.

Source: Instagram

Land Rover: The Land of Land Rovers

This awe-inspiring visual story by Land Rover looks at the automobile’s reliability when put to the test in unfavourable conditions. It does not only tell the story, but it shows the importance of the brand to the community of Maneybhanjang and how they trust it to deliver products and services when traveling on dangerous roads.

Source: YouTube

The Islands of Copperfield Bay

See how this brand’s website gives you a visual representation of what to expect when you visit this beautiful island. The visual aspect is vivid enough to evoke customer emotions and persuade them to act.

Source: The Islands of Copperfield Bay

See our Social Media Strategy blog post

Pepsi: The Show

Lastly, A prime example of branded entertainment. The show is a documentary that Pepsi spearheaded for the 2021 Superbowl Halftime Show. The aim was to tell a story behind creating the most-viewed show in America. Here is a snippet of the film:

Source: YouTube

Key Visual Storytelling Takeaways

  • A great visual story provides an effective problem-solving direction that encourages customers to look further for change.
  • Visual storytelling breaks down large amounts of data so that customers can easily comprehend the information that they are viewing.
  • Lastly, it fosters interaction across the brand and allows marketers to interpret informative insights and provide innovative solutions to their target customers.

If you are looking to stand out in the current digital marketing landscape, visual storytelling can help you capture the attention of your customers and share exciting content that they will remember in the long run. Get ahead and leave a long-lasting impression with this top marketing trend!

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