Understanding Internet of Behaviors in Marketing

Understanding Internet of Behaviors in Marketing

The idea of studying customer behaviour in marketing is nothing new, it dates back as far as the 1930s. However, gone are the days of sifting through survey answers to try and piece together what customers think, as the internet gives marketers all of the information...
Understanding Internet of Things and Its Leading Trends

Understanding Internet of Things and Its Leading Trends

Many people have heard about the buzzword that is Internet of Things (IoT), but they are not certain what this technology is all about. Even though IoT is a broad topic that covers a huge amount of information, in simple terms, it can be defined as physical objects...