by Kesh | Feb 5, 2021 | Marketing
B2B marketing continues to evolve but one thing remains constant – the need for leads. Improving lead generation starts with identifying the types of prospects you want to attract and concentrating your efforts on being where they are. Through content, nurturing, and...
by Kesh | Jan 27, 2021 | Business, Marketing
Tracking the performance of digital marketing campaigns is now an essential part of any strategy. Metrics provide businesses with a detailed picture of what is working and what is not when it comes to their marketing efforts. But what are these marketing metrics?...
by Kesh | Mar 13, 2020 | Email Marketing
Did you know that the number of email users worldwide was estimated to be 3.7 billion in2017? Well, that number is expected to reach 4.3 billion by 2022, according to research by Statista. As modern digital marketing technologies continue to evolve, the old-age tool...
by Kesh | Feb 28, 2020 | Email Marketing
Email remainsone of the most effective ways to reach customers in the world of marketing. When done appropriately, it can yield significant results for marketers by turning prospects into buying customers. Here are some of the principles that marketers can keep in...
by Kesh | Sep 2, 2019 | Email Marketing
“If you’re running a real business, email is still one of the most effective ways to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.’’ – Colin Nederkoorn. Email marketing is a powerful way to connect...
