Customer Experience in the Digital Age

Research by IDC highlighted that brands will shift their focus from traditional offline strategies to modern digital technologies. Customer experience (CX) is no longer limited to physical stores and businesses should consider providing experiences that transcends the...
Why Direct-to-Consumer Marketing is the Future

Why Direct-to-Consumer Marketing is the Future

The internet has created limitless opportunities for brands to directly reach end consumers without using third-party retailers. The rise of e-commerce and the proliferation of social media use has seen brands adopting a direct-to-consumer (D2C) marketing approach,...