by Kesh | Aug 23, 2022 | Marketing
Non-fungible tokens (NFTs) have exploded into the tech space in the last few years. The NFT market has grown tenfold in two years and is bursting with opportunity and excitement. But what exactly is an NFT? And how are NFTs impacting the world of marketing and...
by Kesh | Aug 15, 2022 | Content Marketing
Content strategy is something that is often spoken about in the social media and marketing space. But have you ever stopped to consider what exactly is meant by this term? Understanding this concept and knowing how to create an impactful content strategy is a core...
by Kesh | Jul 28, 2022 | Social Media Marketing
Did you know that more than half of the population uses social media? With people taking to social networks to research more about their interests and interact with businesses, this presents a fantastic opportunity for brands to increase their reach and drive online...
by Kesh | Jul 19, 2022 | Digital Marketing
Generation Z, also known as Zoomers, is the generation born between 1996 and 2012. While they share many characteristics with the Millennial generation that comes before them, Gen Z has some truly unique behaviours. Growing up with a wealth of information at their...
by Kesh | Jul 15, 2022 | Digital Marketing
In a world where marketers rely on technology to communicate with customers, taking a step back and implementing a business-to-human (B2H) approach is a strategic way for companies to increase trust and confidence in their brands. We examine the importance of this...
