Search Engine Optimization (SEO) is described as, the practice of driving organic traffic to a business website by boosting its place in search engine results.  At first it may seem complicated, but with guidance the basics can be learned. Small businesses stand to benefit a great deal if they can crack the principles of SEO.

Keyword research

SEO keywords, are the words that make it possible for people to find your website. As a small business you should brainstorm with your team and figure out which words are associated with your products and services. This means speaking the same language with your potential visitor. Keywords will help connect searchers to your site.

Quality content

To rank high up on search engines, your website needs well written content. Knowing your target audience and having knowledge on your products and services will be a starting to point to coming up with quality content.

Social media marketing

In the age of social media, it is a good idea to use these tools to grow your brand’s visibility. Use your social media accounts to promote your website and have links to your website to drive more traffic. Engage and interact with your audience on the platforms to generate interest to your business.

Take advantage of Google my business

One of the very important SEO strategies is to claim your business and verify your business on Google My Business (GMB) listing. This will increase your chances of appearing on Google searches, Google maps and Google Plus. Here you may put your address, contact information, operating hours, reviews and images. Google My Business makes it easy to create and update your listing.

Mobile friendly website 

Using content management systems such as WordPress can help optimize your website to be mobile friendly. This is easy and cheap. Most people are now accessing the Internet through their phones. Your mobi-site must have a fast loading speed, as this will make you stand out from the competition.

We live in an information age where people on the internet are spoiled for choice. You may get traffic to your site, but you will lose potential customers if the speed is slow. As a small business, page loading is very important for you as you will want to turn website visitors into customers. At the end of the day the speed of your website will have a direct effect on your sales.

Starting Blogging 

Blogging provides you with an opportunity talk about your products and services. Regular blogging also means that your website has fresh content every time your visitors come to check it. It is a great way to build an audience that will regularly visit your site for fresh updates. You will also be creating fresh content for search engines.

Images

A successful website must be visually appealing to visitors. However, when it comes to optimizing images things can get tricky. Search engine crawlers do not decode images like humans, instead they rely on the code behind the image to understand what is being displayed. This means the description on the images must be spot on.

Be unique 

The information that is available from your website should be unique. Tempting as it may be, don’t copy and paste material from other websites. This will do more harm than good. Being genuine will help your cause in the long-term. Every business has a unique selling feature. You may take notes from your competition but that does not mean copying and pasting.

Google Analytics 

When all is said and done, you will need to make use of Google analytics. This tool will help you track your progress, giving you insights into what’s working and what is not. Analytics gives you the free tools you need to analyse data for your business in one place. This will point you towards the right direction with your overall SEO long term strategy. Google is also using the site speed as a ranking factor. This should make you prioritize optimizing the speed of your page.

Final thoughts 

In closing SEO is not something that can be achieved over a night.  It must be taken like going to the gym. You need to devote time and energy, stick to a plan and patiently wait for results. As a small business, an improved website ranking means you will be able to generate leads.

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