Social media platforms are frequently changing the image sizes and formats. High-quality and creative imagery is imperative to social media marketing success; therefore, it is important to keep abreast of all updates.
Imagery enables brands to better communicate the intended message. High quality images that are optimized for each social network allows brands to maintain a consistent and attractive style, regardless of the platform.
Let’s dive into optimizing social media images with the right sizing.
Using images is hands-down the best and easiest way to increase engagements on twitter.
| Image Type | Pixel Size | Image file size | Image Type |
| Profile Image | 400 x 400 | 2MB | JPG, GIF, PNG |
| Header Image | 1500 x 500 | 5MB | JPG, GIF, PNG |
| In-Stream image | 420 x 220 | 5MB | JPG, GIF, PNG |
Featuring high-quality imagery on Facebook shows your audience that your business is legitimate, reputable, and pays attention to detail (no matter how small).
| Image Type | Pixel Size | Image file size | Image Type |
| Profile Image | 180 x 180 | 2MB | JPG, GIF, PNG |
| Cover Image | 820 x 312 | High Resolution | JPG, sRGB, PNG |
| Shared Image | 1200 x 630 | High Resolution | JPG, GIF, PNG |
| Event Image | 1920 x 1080 | High Resolution | JPG, GIF, PNG |
| Highlighted Image | 1200 x 717 | High Resolution | JPG, GIF, PNG |
LinkedIn is primarily for networking with other professionals, but it’s also a resource for businesses to connect with other businesses, prospective employees, and industry leaders.
| Image Type | Pixel Size | Image file size | Image Type |
| Profile Image | 400 x 400 | 10MB | JPG, GIF, PNG |
| Personal Background Image | 1584 x 396 | 4MB | JPG, GIF, PNG |
| Company Logo Image | 300 x 300 | 4MB (square layout) | JPG, GIF, PNG |
| Company cover Image | 1536 x 768 | 4MB | JPG, GIF, PNG |
| Banner Image for Company Pages | 646 x 220 | 2MB | JPG, GIF, PNG |
| Square Logo | 60 x 60 | 2MB | JPG, GIF, PNG |
| Company page Hero Image | 1128 x 376 | 2MB | JPG, GIF, PNG |
Instagram is all about visuals, which should make the importance of high-quality images critical for this social network.
| Image Type | Pixel Size | Image file size | Image Type |
| Profile Image | 110 x 110 | High Resolution | JPG, GIF, PNG |
| Thumbnail Image | 161 x 161 | High Resolution | JPG, GIF, PNG |
| Photo Image | 1080 x 1080 | High Resolution | JPG, GIF, PNG |
| Instagram Stories | 1080 x 1920 | 4GB | JPG, GIF, PNG |
YouTube
YouTube is another very visual platform. Making your channel look professional is not a difficult task. The first step towards achieving this is with a high-quality YouTube channel art. Here are the specifics:
| Image Type | Pixel Size | Image file size | Image Type |
| Channel Profile Image | 800 x 800 | High Resolution | JPG, GIF, PNG, BMP |
| Channel Cover Image | 2560 x 1440 | 4MB | JPG, GIF, PNG, BMP |
| Video Uploads | 1280 x 720 | Minimum HD | HD |
It’s now time to take your visual content strategy a step further to successfully drive more engagement to your social media platforms. Get ready, get set, go!