Facebook is a global powerhouse when it comes to Social Media Marketing. Whether you’re running a store, an ecommerce site, an agency, or a software company; it is a great platform to market your business. This game-changing social media platform allows businesses to reach hundreds of thousands of people for a price that suits their budget and needs. That is why marketers should give professional attention to their Facebook presence.
Are you ready to dominate in 2020? Here are 8 quick-hitting tips that you can implement in your Facebook marketing strategy to promote and grow your business.
1. Target the Right Audience
The very first thing to consider when creating a campaign is to get a good understanding of who you are advertising to. Facebook allows you to send out ads to people based on a number of different demographic variables, including age, location, interests and more. A highly targeted ad will focus on your preferred target audience and increase the likelihood of success in the long run.
2. Optimize Images
If you want followers to treat you like a pro, you need to look the part. Brands should strive to keep their profile pictures on social media platforms simple. Quality images go a long way in selling a brand to audiences and this applies to your profile picture, cover photo and social media updates. All images should be as captivating as possible and convey a message to people what solutions your business offers.
3. Include Video Content
Another big way to boost engagement is with video content. With proliferation of internet use, the domination of video content has been on the horizon for a while. Eye-catching, entertaining video represents the ideal way to encourage fans to spend more time engaging with your brand.
Facebook Live video can be great way to interact with followers, for example, giving them a behind-the-scenes look at your brand and its products or services. This medium is also a great format to share announcements in real-time and an excellent way to create leads and maximize engagement on social media.
4. Optimize Post Timings
On Facebook, timing is everything. It isn’t necessarily a matter of what you’re posting, but rather when you’re posting it. By learning the best time to post, you can maximize reach for just about everything you do when marketing your business on Facebook. Testing out many different times can enable you to get a better idea of what posting schedule works best for your business.
5. Leverage User-Generated Content
One of the unique elements of user-generated content is that it taps into consumer trust and relationship building. According to a study conducted by Reevoo, “61 percent of people would be more likely to engage with an advertisement if it contained user generated content.
Occasionally, you can share content created by your audience. Doing so not only saves you time and effort but likewise helps to promote brand loyalty as you make users feel appreciated that they are contributing to a bigger cause.
6. Incorporate Facebook Ads
The Facebook algorithm prioritizes content from user’s friends and family. This means that not all, or even the majority of your followers will see your posts organically. Like any advertisement, a Facebook ad can enable businesses to get their brands in front of the right eyeballs and achieve their conversion goals.
7. Use a Call to Action (CTA)
Call to Actions are the cornerstone of all successful content because it gives audiences clear direction on what to do and where to go next. Your CTA should be short, punchy and to the point. Remember, your audience wants to get as much information as possible in a short amount of time.
8. Leverage Facebook Page Insights to Monitor Progress
Facebook Page Insights contain a wealth of data on what types of content are getting engagement with your audience. This can help make informed decisions about the future of your marketing strategy. Businesses can utilize this tool to regularly check analytic information to ensure they’re executing the best campaigns.
As a marketer, it’s important to stay up to date with Facebook’s evolution and successfully leverage it as a social media marketing platform. The key to success is to keep improving your approach, and by using the tips outlined above, you will be on the right path to experiencing all the benefits that Facebook has to offer.