by vishakha | Feb 23, 2023 | Digital Marketing, Marketing
Gone are the days when marketers could afford to take months to turn their ideas into marketing campaigns. The combination of technological advancement and evolving customer expectations is propelling brands to embrace agile marketing techniques. This is an approach...
by Kesh | Sep 20, 2022 | Content Marketing, Marketing
The interconnected world we live in has widened customers’ choice of brands. How can you stand out amongst local and global competitors? One way is with incentive marketing. Incentive marketing is a strategy in which businesses use rewards and other motivational...
by Kesh | Aug 23, 2022 | Marketing
Non-fungible tokens (NFTs) have exploded into the tech space in the last few years. The NFT market has grown tenfold in two years and is bursting with opportunity and excitement. But what exactly is an NFT? And how are NFTs impacting the world of marketing and...
by Kesh | Dec 23, 2021 | Marketing
Change is nothing new to the world of marketing. It has always had to evolve at a rapid pace to meet customers’ needs and expectations. However, 2021 has seen more transformation than ever before with social commerce, diversity, nostalgia marketing, and more taking...
by Kesh | Sep 21, 2021 | Marketing, Technology
The idea of studying customer behaviour in marketing is nothing new, it dates back as far as the 1930s. However, gone are the days of sifting through survey answers to try and piece together what customers think, as the internet gives marketers all of the information...
by Kesh | Aug 16, 2021 | Marketing
Do you ever wonder how effective your marketing efforts are? When marketers write persuasive email copy and create landing pages, they do this hoping that the audience will click and convert. The digital marketing space can be unpredictable, and marketers cannot...
