by vishakha | Feb 23, 2023 | Digital Marketing, Marketing
Gone are the days when marketers could afford to take months to turn their ideas into marketing campaigns. The combination of technological advancement and evolving customer expectations is propelling brands to embrace agile marketing techniques. This is an approach...
by Kesh | Oct 18, 2022 | Customer Experience, Digital Marketing
Did you know a 5% increase in customer retention can lead to a 95% increase in profit? With statistics like that, there is no denying the importance of building and nurturing your brand’s relationships with its customers. The best way to create these strong,...
by Kesh | Jul 19, 2022 | Digital Marketing
Generation Z, also known as Zoomers, is the generation born between 1996 and 2012. While they share many characteristics with the Millennial generation that comes before them, Gen Z has some truly unique behaviours. Growing up with a wealth of information at their...
by Kesh | Jul 15, 2022 | Digital Marketing
In a world where marketers rely on technology to communicate with customers, taking a step back and implementing a business-to-human (B2H) approach is a strategic way for companies to increase trust and confidence in their brands. We examine the importance of this...
by Kesh | Jun 13, 2022 | Digital Marketing
What comes to mind when you hear of January 1, 1983? That’s when the internet was born. Fast-forward 39 years later, it has grown to envelop every part of our daily lives. Think about the last thing you bought online. Perhaps it was a new washing machine or a printer...
by Kesh | Mar 28, 2022 | Digital Marketing, Social Media Marketing
Hey marketers, have you considered taking social engagement to the next level by immersing yourselves in the future of 3D virtual worlds? Sounds out of the norm, right? In actuality, the world is evolving, and being at the top of your customer’s mind requires...
