by vishakha | Feb 14, 2023 | Business, Sustainable Business
In 1970, well-renowned economist Milton Friedman said: “the social responsibility of business is to increase profits.” While this statement was true at some point, a lot has changed in the business environment, and society expects more from businesses today. What...
by Kesh | Jan 27, 2021 | Business, Marketing
Tracking the performance of digital marketing campaigns is now an essential part of any strategy. Metrics provide businesses with a detailed picture of what is working and what is not when it comes to their marketing efforts. But what are these marketing metrics?...
by Kesh | Feb 8, 2019 | Business
Can you describe your company culture in 3 simple words? Before you start framing an answer, think about this: You’re taking a walk and you see someone wearing a cap from your favourite sports team. Won’t you immediately sense an instant connection? Won’t you feel...
by Kesh | Oct 29, 2018 | Business
In the cut-throat world of advertising and marketing, agencies need to stay on top of their game to survive. Furthermore, changing consumer behaviours as well as mastering new technologies are some of the challenges that will require you as an agency to stay...
