CHANNEL REACH BLOG
The popularity of podcasting and audio streaming has skyrocketed over the past few years. An increasing number of influencers, content creators, and brands are jumping on the podcast wave to connect with their audience in new and engaging ways. With this advent of audio streaming, opportunities are emerging for brands to reach a wider audience, […]
Are you looking to take your content creation to new heights, connect with customers like never before, and differentiate your brand from competitors? Then it’s time to implement an interactive marketing strategy. Through this approach, brands can personalise messages to enhance the customer experience. In the last few years, interactive marketing has been on the rise with more brands using it to engage customers through quizzes, polls, and surveys.
Did you know a 5% increase in customer retention can lead to a 95% increase in profit? With statistics like that, there is no denying the importance of building and nurturing your brand’s relationships with its customers. The best way to create these strong, long-lasting connections is with relationship marketing.
The interconnected world we live in has widened customers’ choice of brands. How can you stand out amongst local and global competitors? One way is with incentive marketing. Incentive marketing is a strategy in which businesses use rewards and other motivational offers to market their brand, products, and services to encourage customers to act by creating a pleasant and exciting customer experience. Keep reading as we explore several types of incentives and share a best-practice guide for incorporating them into your marketing strategy.
Non-fungible tokens (NFTs) have exploded into the tech space in the last few years. The NFT market has grown tenfold in two years and is bursting with opportunity and excitement. But what exactly is an NFT? And how are NFTs impacting the world of marketing and branding? We unpack in this blog.
Content strategy is something that is often spoken about in the social media and marketing space. But have you ever stopped to consider what exactly is meant by this term?
Did you know that more than half of the population uses social media? With people taking to social networks to research more about their interests and interact with businesses, this presents a fantastic opportunity for brands to increase their reach and drive online engagements by using platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Generation Z, also known as Zoomers, is the generation born between 1996 and 2012. While they share many characteristics with the Millennial generation that comes before them, Gen Z has some truly unique behaviours.