“If you’re not using mobile marketing to attract new customers to your business, don’t worry—your competitors are already using it and are getting those customers instead.” – Jamie Turner, Founder – 60SecondMarketer.
What is the first thing that comes to mind when you think about mobile marketing? It is probably bulk SMSes sent at once to thousands of people. But mobile marketing goes beyond mass text messaging. It places companies in a position to put their business where the customer is – on the go. This marketing technique enables businesses to deliver promotion-oriented messages to the audience through SMS, email, and other social media applications.
So, what is mobile marketing? According to WordStream, mobile marketing is any advertising activity that connects businesses with prospective customers via mobile devices. With smartphone usage growing, customers turn to their mobile phones to find and reach businesses.
With mobile devices accounting for approximately half of the web traffic across the globe, how can your brand use mobile marketing as a key tactic to grow the business? We break down the basics below.
Why does mobile marketing matter?
Numbers do not lie and according to research based on consumer trends, users spend 89% of their time on mobile apps. The reason for this boils down to mobile devices offering users the same experience as a computer but on a smaller, lighter, and more portable device. This ultimately leads to consumers using mobile devices to purchase products and consume media irrespective of where they are.
“More than 40% of all transactions are carried out on smartphones” – Siteefy
What are the benefits of mobile marketing?
As more people use smartphones and tablets than ever before, mobile marketing is gradually securing its spot as a top choice for professionals in advertising. Mobile marketing introduces important marketing opportunities for companies to deliver relevant promotional messages straight to their target audiences’ mobile devices. Some of the top benefits of mobile marketing include:
- Provides direct and immediate marketing communication
- Allows ease of access to target audience
- Increases customer engagement
4 ways to get started:
When done right, mobile marketing can be a powerful tool to reach more people and increase conversion rates. It is critical for businesses to choose techniques that align with marketing objectives and deliver intended results. Here are a few tips to launch a successful mobile marketing strategy.
1. Research your target audience
Not every strategy works well for every audience. Conducting thorough research into your audience’s likes and dislikes as well as platforms they engage with can enable businesses to create effective advertising material. The data collected can set the tone for designing a successful mobile marketing campaign.
2. Set goals
Just like with any strategy, the purpose of a mobile marketing campaign should be defined beforehand. Setting clear objectives for your campaign can have a direct impact on the effectiveness of a messaging strategy.
3. Perform location-based marketing
Smartphone users always carry devices, which means marketing content can reach them at any moment. Mobile devices are also used to locate businesses. Some businesses are leveraging location-based marketing to integrate “Near Me” searches or store locators to enhance the performance of mobile marketing campaigns.
4. Design a mobile-friendly website
An exceptional mobile experience can be a deciding factor in whether your audience interacts further with your website or not. Customers are online and are making purchases right from their smartphones. Businesses considering making this marketing tactic part of their strategy should consider creating a mobile responsive website. Optimising content for mobile makes it easier for consumers to navigate websites across devices in turn, boosting engagement.
Suggested reading: How to Create A Digital Strategy In A Time of Crisis
Whether it is a startup or a well-established business, mobile marketing should form part of any successful marketing campaign. As the use of mobile devices grow in popularity, they are becoming a go-to tool for businesses to reach their target audience quickly and effectively. Mobile devices offer customers the convenience of purchasing products at the tip of their fingers which should influence marketers to integrate it into their overall strategies.
There are endless ways to raise brand awareness through mobile marketing. Want to learn how we can help? Reach out to us here. And be sure to check out our other informative blogs here on all things digital marketing.