As the current pandemic has shown, businesses can’t always rely on in-person sales to operate. Therefore, having a strong online presence is imperative to remain relevant and top of mind for customers. It’s exciting to see how Instagram continues to innovate by rapidly developing new features and functionalities that help promote interaction between users and their favourite brands. Businesses can effectively utilize these features to generate brand awareness and drive sales, especially during the time of social distancing.

Instagram recently celebrated its tenth birthday, and to mark the occasion, it added a couple of new celebratory features and updates, ranging from visual additions to the expansion of its eCommerce tools. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Let’s look at a few.

  1. Instagram Pinned Comments

In efforts to help people better moderate their comments section, the feature allows users to pin up to three comments per post. This makes it easier for you to monitor the tone and content of your comments section and also moderate the ones that are inappropriate.

Instagram features for marketers to leverage

Source: The Verge

  1. Instagram Stories

There are many fun ways to up your Instagram Story game, especially now with the new updates – you can use text, music, stickers, and gifs. Think of Stories as a second, exclusive feed of content for your most dedicated followers. Creative touches such as unique captions and overlays make Stories different from traditional posts – and highly engageable.


Channel Reach Top Tip: Show behind the scenes, share a personal story with your audience or open yourself up to questions. The possibilities to connect and engage are endless.

If you want to know more about the importance of social media Stories and how to use them effectively for your business, follow the simple tips outlined here.

  1. Reels

Reels is a new Instagram feature that allows users to create fun and engaging video content. Creating tips that are connected to your industry while making it fun can help you garner interest, develop connectivity, and increase sales. Here are some quick highlights about reels.

  • They’re short-form video content in full 9:19 portrait mode.
  • They can be from 3-15 seconds in length.
  • They can be filmed as one full take or a series of takes stitched together.
  • They can only be uploaded on mobile devices.


Source: Embed Social

Channel Reach Top Tip: Focus on originality and fun, rather than the quality of your videos. Doing so will lead to high engagement on your Reels videos.

  1. IG Live

Why go live on Instagram?

Going live on any social media platform is an excellent way to communicate with your audience in real-time. It can seem overwhelming, especially since you only get one shot. However, IG Live is a great feature for businesses looking to build meaningful connections with their online community. By bringing people together in this way, businesses can show a much more human and authentic side of their brand.


Source: Instagram Business

Channel Reach Top Tip: When going live, not everything is always going to work out perfectly, and your audience also doesn’t expect it to. Don’t let any hiccups ruin your entire video content. Authenticity makes your brand human.

  1. Link in Bio

A “bio” on social media is a place where organisations, influencers and individuals share essential information about themselves. The “link in bio” is the clickable URL that visitors use to visit your website. For some it’s a product page, for others it’s a landing page or “about us” section.

It’s a great feature for brands looking to drive traffic from the app. When used correctly, your link in bio can help to boost engagement and loyalty among your customers. There are many different tools you can use for your link in bio – it all depends what works best for your brand.

6 Instagram features for digital marketing

  1. Instagram Live Badges

According to Search Engine Journal, Instagram Live fan badges were introduced as a way for users to contribute money directly to their content creators. The concept of “badges” plays off a popular feature within Twitch and TikTok, which allows followers to “tip” creators during live streams. If your business is all about the service you provide, Instagram live badges could be a great way to earn money on Instagram.

Instagram features for marketing

Source: Social Media Today

Ready to take these Instagram features for a test drive?

Instagram is one of today’s most effective platform for businesses to create content that connects with customers. With the six Instagram features discussed in this blog, you can be ready to get more out of your digital marketing campaigns and help your business thrive online. It’s time to get personal and creative while building trust and credibility.

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