Digital marketing is a fast-evolving space, with marketers constantly trialing out new strategies to connect with consumers. There is fierce competition in the online world and what might have worked today, could be irrelevant tomorrow. Innovation becomes a necessity to stay ahead of the game. As 2019 is upon us, we look at some of the digital marketing trends that will reshape the industry.
Content is king in the world of marketing. The quality of the content matters the most. Digital marketers must craft messages with substance, to persuade interested prospects into buying customers.
Content must be engaging, adding value to the body of knowledge that is already available across the web. The reader should find it beneficial after going through it. As much as you have your own ideas while crafting content, there should be a strong emphasis on what the reader needs, not on what you think is good for them.
Artificial intelligence powered chatbots are gaining popularity, with many businesses investing in disruptive technologies to enhance customer experience. These machine learning applications leverage data to simplify communication between humans and computers.
Customers are central to the success of any business. This makes chatbots important to marketers, as it offers a chance to engage with consumers and gather data which will be insightful into understanding their behaviours. It also makes customer service available on a 24-hour basis. However, success will hinge on the ability to optimize chatbots to your business requirements.
Influencer marketing is also another trend that is gaining momentum, as businesses turn to social media stars to promote their products and services. Influencers have a large following on social networking sites and can influence consumer behaviour.
Before jumping into this marketing strategy, brands must identify an influencer that is perfect to their business. This means choosing someone who has knowledge about what is being advertised, because at the end of the day their message must be authentic to the target audience.
Voice Search and Recognition
Voice search is expected to increase in the near future. According to Andrew Ng, by the year 2020, 50% of all web searches will be done through voice searches. Voice recognition technology allows people to make searches on the internet by speaking to the device.
This presents a chance for businesses to optimize their content for voice search, as Search Engine Optimization is key to advancing in the world of digital marketing. It also should be a way to get ahead of the competition, as digital technologies continue to reshape the marketing landscape.
Social media has fueled the popularity of live video streaming. This feature is seen by marketers as a way to increase engagement. In 2019 it should be part of your social media marketing strategy. Audiences don’t want to be left out, and live videos offer the consumer immediacy and a connection in real time to the brand. This makes streaming a vital part of digital marketing.
In closing, these are the trends that digital marketers should pay attention to as we enter 2019. Emerging digital technologies are turning marketing into a fast-paced industry. It is a challenge for marketers to adapt current strategies to these latest technological advances that are reshaping the marketing field. There is no one size fits all approach, brands must identify what works for them.