Visual Storytelling: Exploring Content Marketing from a Different Lens

Social Media Marketing

Are you part of the 37% of marketers who believe that the most important form of content marketing is visual storytelling? If not, then you probably fall under the online customers who can retain approximately 65% of visual information. Whichever side you may be on, an interesting fact is that the brain processes visual content 60 000 times faster than text. Join us as we expand on this research and share in-depth insight into visual storytelling.

Source: Postcron

Studies show that visual storytelling makes it easier for us to process complex concepts, it further reduces the amount of time it takes to understand the content and increases the chances of information being stored in our long-term memory. So, it is not that we like visuals more than text but that our brains are more equipped to be more acceptive of images.

The Benefits of Visual Storytelling

Visual storytelling is a strategy that enables B2B and B2C marketers to share their brand’s narrative in a way that resonates with customers. Other than demonstrating the brand’s unique persona, it also has the following benefits:

  • Improves brand perception

Coupling an enthralling narrative with high-grade visual content can change how customers perceive your brand, therefore encouraging them to purchase your products and services.

  • Fosters deeper customer engagement

The leading character in your brand’s visual story should represent the customer. By communicating the problem that customers are going through and providing a solution thereafter, you can strengthen your engagements.

  • Helps develop emotional customer connections

Show customers how you can help them reach their objective, by enabling them to make an informed purchase decision or by sharing valuable information. Doing so can create a positive brand sentiment.

  • Increases sharing

If you are looking to expand your reach, keep in mind that customers are more likely to share engaging visual stories with their friends and family as they have more of an emotional impact than worded content.

  • Leaves a long-lasting impression

Lastly, with visual content being more retainable, it is more likely to leave a long-lasting impression on customers.

Now that we have gone through the advantages of this strategy, let us focus on using fewer words and more visuals. Have a look at this visual post that summarises the five levels of brand storytelling on one of the most popular photo and video sharing social media platforms, Instagram.

Source: Instagram

As you can see, this short video clip provides a summary and adds detailed context to what customers will be expecting to see if they watch the full episode on brand storytelling. Furthermore, the language used is easier to understand as it is in a conversational tone which improves the chances of the information being retained by customers.

Read Here: Brand Storytelling: How to Engage Your Target Audience on Social Media

There is more to share! Apart from the informative statistic images, cartoon memes, valuable videos, and funny GIFs that you see above, there is more to add to the list of visual storytelling.

Here are some ways that brands can use visual storytelling to improve their customer engagements.

Different Ways of Using Visual Storytelling

That is right! Animating your visual story whether it be connecting with customers online or presenting to them in the office can make your content more dynamic. Here is a video on the top ten tips and tricks that you can use to animate your presentation.

Source: YouTube

Another type of visual storytelling that your brand can use is infographics. Infographics can assist in captivating your audience’s attention while sharing key details that you would like them to know in your content.

Source: Pinterest

Let’s dive deeper into this topic with examples from influential brands that are taking visual storytelling to the next level, but before that here is another thoughtful blog on visual content:

More Reading: Instagram Reels: A Step-By-Step Guide

Examples of Visual Storytelling 

Spotify: Spotify Wrapped

Spotify wrapped gives us a prime example of data storytelling in the below image which allows artists and streamers to view insights on their music streams and how often they listen to a certain genre of music.

Source: Instagram

Land Rover: The Land of Land Rovers

This awe-inspiring visual story by Land Rover looks at the automobile’s reliability when put to the test in unfavourable conditions. It does not only tell the story, but it shows the importance of the brand to the community of Maneybhanjang and how they trust it to deliver products and services when traveling on dangerous roads.

Source: YouTube

The Islands of Copperfield Bay

See how this brand’s website gives you a visual representation of what to expect when you visit this beautiful island. The visual aspect is vivid enough to evoke customer emotions and persuade them to act.

Source: The Islands of Copperfield Bay

See our Social Media Strategy blog post

Pepsi: The Show

Lastly, A prime example of branded entertainment. The show is a documentary that Pepsi spearheaded for the 2021 Superbowl Halftime Show. The aim was to tell a story behind creating the most-viewed show in America. Here is a snippet of the film:

Source: YouTube

Key Visual Storytelling Takeaways

  • A great visual story provides an effective problem-solving direction that encourages customers to look further for change.
  • Visual storytelling breaks down large amounts of data so that customers can easily comprehend the information that they are viewing.
  • Lastly, it fosters interaction across the brand and allows marketers to interpret informative insights and provide innovative solutions to their target customers.

If you are looking to stand out in the current digital marketing landscape, visual storytelling can help you capture the attention of your customers and share exciting content that they will remember in the long run. Get ahead and leave a long-lasting impression with this top marketing trend!

The Core Principles of Agile Marketing

Gone are the days when marketers could afford to take months to turn their ideas into marketing campaigns. The combination of technological advancement and evolving customer expectations is propelling brands to embrace agile marketing techniques. This is an approach...

Podcasting: A Game-Changing Marketing Tool for Brands

The popularity of podcasting and audio streaming has skyrocketed over the past few years. An increasing number of influencers, content creators, and brands are jumping on the podcast wave to connect with their audience in new and engaging ways. With this advent of...

Interactive Marketing: How to Engage Your Customers

Are you looking to take your content creation to new heights, connect with customers like never before, and differentiate your brand from competitors? Then it’s time to implement an interactive marketing strategy. Through this approach, brands can personalise messages...

Relationship Marketing: The Key to Longevity

Did you know a 5% increase in customer retention can lead to a 95% increase in profit? With statistics like that, there is no denying the importance of building and nurturing your brand’s relationships with its customers. The best way to create these strong,...

Incentive Marketing in a Nutshell

The interconnected world we live in has widened customers’ choice of brands. How can you stand out amongst local and global competitors? One way is with incentive marketing. Incentive marketing is a strategy in which businesses...

Content Strategy: What All Marketers Should Know

Content strategy is something that is often spoken about in the social media and marketing space. But have you ever stopped to consider what exactly is meant by this term? Understanding this concept and knowing how to create an impactful content strategy is a core...

How To Get Paid Social Media Right: Top Tips and Tricks

Did you know that more than half of the population uses social media? With people taking to social networks to research more about their interests and interact with businesses, this presents a fantastic opportunity for brands to increase their reach and drive online...

Marketing to Gen Z: 5 Things Marketers Should Know

Generation Z, also known as Zoomers, is the generation born between 1996 and 2012. While they share many characteristics with the Millennial generation that comes before them, Gen Z has some truly unique behaviours. Growing up with a wealth of information at their...

Business-to-Human Marketing: A Comprehensive Guide

In a world where marketers rely on technology to communicate with customers, taking a step back and implementing a business-to-human (B2H) approach is a strategic way for companies to increase trust and confidence in their brands. We examine the importance of this...

Digital Marketing: Everything You Need to Know

What comes to mind when you hear of January 1, 1983? That’s when the internet was born. Fast-forward 39 years later, it has grown to envelop every part of our daily lives. Think about the last thing you bought online. Perhaps it was a new washing machine or a printer...