A Guide to Effective Lead Generation: 5 Tips to Boost your Reach

Marketing

B2B marketing continues to evolve but one thing remains constant – the need for leads. Improving lead generation starts with identifying the types of prospects you want to attract and concentrating your efforts on being where they are. Through content, nurturing, and closer alignment between the marketing and sales team, marketers have the tools to capture even the most elusive leads. In simpler terms, qualified leads are the lifeblood of nearly every business, both online and offline.

Let’s start with the basics. A lead is a person who has indicated some interest in your company’s products or services by providing their information (name and email, at the very least). According to Webopedia, lead generation is a marketing activity that results in acquiring information useful for building a list of potential clients.

How can you build a strategy that gives your team a consistent flow of qualified leads? Without further ado, let’s jump in and look at 5 effective lead generation strategies to help optimise your efforts in attracting and converting qualified prospects.

1.     High-quality content

Firstly, crafting high-quality content can provide you with great search engine optimisation (SEO) for your website. To win the SEO game, you should have a strong content marketing strategy that provides information your target audience will find valuable. You must, however, make sure you are taking into consideration the stage of the journey in which your lead currently is. Content will not be the same for someone who just found out about your company as it will be for someone whom you have been in touch with for a while.

See how to consistently create high-quality engaging content for marketing success in this blog post.

2.     Social media marketing

Secondly, social media is one of the tools that elevate leads in a funnel most robustly and cost-effectively. Start with identifying the target audience for your social media campaign. Once you have done that, it’s time to attract them. This can be done by preparing valuable and engaging content as mentioned above.

Social media lets you redefine your lead generation process as it allows for a more targeted approach. A great social media presence builds trust among customers, increasing not only your ability to generate leads and convert those leads into sales but also improve the likelihood that your customers will recommend your business to their friends and family.

3.     Referrals

Another strategy for lead generation is asking for referrals. The lowest hanging fruit for this tactic is to utilise your existing client base. Talk to them about whom they know who might also be a fit for your services.

The second-best referral is a trusted website sending their clients your way. This is called a backlink – when a trusted website is referring customers back to your website. There are numerous ways to build backlinks and gain trust from other websites. You can:

  • Write blogs for other businesses
  • Have other websites share your content
  • Get on a website’s resource page

4.     Contests

Contests are a fun, interactive way to create new exposure for your products or services while forming relationships with potential customers. This is an excellent strategy for lead generation because it leverages two specific emotions – the fear of missing out (FOMO) on an amazing offer; and the love for free products and instant gratification.

For example, quizzes and trivia contests are a great way to create a personal connection with your customers. Participants get to choose their journey, show off their personality, and then share their answers with friends. Do not underestimate the power of a good contest! When orchestrated properly, they can provide your marketing team with interested and strong leads.

Source: Giphy.com

5.     Emails

Lastly, email is a great tool for lead generation – regardless of what products or services your brand offers. According to Email Monday, 83% of consumers say email is one of their preferred methods of communication with brands. Your subject line can get people to open your email, but what they do next is largely dependent on the design of your content. So, a good lead generation email is written like a good post-click landing page: In a concise way that prospects can evaluate and move on from.

“According to MarketingSherpa, the most used lead generation strategy is email marketing, with 81% of respondents preferring it as the most effective channel.”

Suggested reading: Elements of an effective email marketing strategy.

Final Thoughts

Real satisfaction comes from what you learn in the process of applying these tips. The above lead generation strategies are just a few of many to help your business improve lead quality and increase revenue. They can help you not only acquire new leads but also convert them into long-lasting paying customers.

Be sure to check out our latest blogs and stay up to date on digital marketing trends and tactics.

The Core Principles of Agile Marketing

Gone are the days when marketers could afford to take months to turn their ideas into marketing campaigns. The combination of technological advancement and evolving customer expectations is propelling brands to embrace agile marketing techniques. This is an approach...

Podcasting: A Game-Changing Marketing Tool for Brands

The popularity of podcasting and audio streaming has skyrocketed over the past few years. An increasing number of influencers, content creators, and brands are jumping on the podcast wave to connect with their audience in new and engaging ways. With this advent of...

Interactive Marketing: How to Engage Your Customers

Are you looking to take your content creation to new heights, connect with customers like never before, and differentiate your brand from competitors? Then it’s time to implement an interactive marketing strategy. Through this approach, brands can personalise messages...

Relationship Marketing: The Key to Longevity

Did you know a 5% increase in customer retention can lead to a 95% increase in profit? With statistics like that, there is no denying the importance of building and nurturing your brand’s relationships with its customers. The best way to create these strong,...

Incentive Marketing in a Nutshell

The interconnected world we live in has widened customers’ choice of brands. How can you stand out amongst local and global competitors? One way is with incentive marketing. Incentive marketing is a strategy in which businesses...

Content Strategy: What All Marketers Should Know

Content strategy is something that is often spoken about in the social media and marketing space. But have you ever stopped to consider what exactly is meant by this term? Understanding this concept and knowing how to create an impactful content strategy is a core...

How To Get Paid Social Media Right: Top Tips and Tricks

Did you know that more than half of the population uses social media? With people taking to social networks to research more about their interests and interact with businesses, this presents a fantastic opportunity for brands to increase their reach and drive online...

Marketing to Gen Z: 5 Things Marketers Should Know

Generation Z, also known as Zoomers, is the generation born between 1996 and 2012. While they share many characteristics with the Millennial generation that comes before them, Gen Z has some truly unique behaviours. Growing up with a wealth of information at their...

Business-to-Human Marketing: A Comprehensive Guide

In a world where marketers rely on technology to communicate with customers, taking a step back and implementing a business-to-human (B2H) approach is a strategic way for companies to increase trust and confidence in their brands. We examine the importance of this...

Digital Marketing: Everything You Need to Know

What comes to mind when you hear of January 1, 1983? That’s when the internet was born. Fast-forward 39 years later, it has grown to envelop every part of our daily lives. Think about the last thing you bought online. Perhaps it was a new washing machine or a printer...