Imagine at the end of your business cycle finding out that all the investment put into your campaign has paid off and all your efforts have not gone in vain. How delighted would you be and what would that mean for your business and team? Great work indeed.
Companies worldwide invest a significant amount in online marketing, in the hope to achieve their goal of maximising profit. Regardless of the digital technologies used, generating revenue remains a primary focus for any business. In saying that, Return on Investment (ROI) is a key criterion for businesses when deciding to continue with marketing campaigns.
Understanding digital marketing trends will reap remarkable results for your business. The key to gaining real ROI from digital marketing can be produced with these 10 simple tips.
Let’s dive in!
1. Make your landing page more effective
A landing page can help convert website visitors into leads. According to Neil Patel, “if you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.” Therefore, your web offering must be impressive to the point where it draws the attention of the audience.
Using a simple acronym, Neil says “Create a landing page that C.O.N.V.E.R.T.S’’.
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important attributes
E = Effective Headline
R = Resolution-Savvy layout
T = Tidy Visuals
S = Social Proof
2. Create a good content strategy
One of the biggest advantages of content marketing is the potential to drive return on investment. You want to make sure your content is unique. Come up with new content using video, text, and visuals to keep the audience interested. Creating a good content strategy for your target audience can attract more traffic, build your brand’s reputation, and achieve conversions.
3. Generate new leads
Now that your audience has landed on your page and found engaging content, the next step is to turn your marketing efforts into leads, whether it’s getting people to:
- Fill out a contact form (trial, demo, consultation, etc.).
- Sign up for a webinar.
- Download an eBook, report, or other type of interesting content.
- Subscribe to an email newsletter.
4. Focus on a target market
Creating a product that tries to appeal to everyone may lead to something that appeals to no one. So, instead of chasing every demographic, focus on identifying niche markets that engage with your business. Tailor your marketing campaign and preferred marketing channels based on the needs of your target market. Once you have built a solid customer base, you can consider moving to other demographics.
5. A clear CTA (Call-To Action)
“Sign up for free, see what’s next, subscribe, join free for a month, send me specials now” – Whatever step you want your user to take (typically the objective of your campaign) should be vividly displayed in the content. Therefore, adding a CTA button or link would likely improve the performance of your campaigns and result in higher conversions.
6. Use email marketing more often
Email offers the highest and most measurable returns for operators. Email marketing reaches customers where they spend a considerable amount of time each day- their inbox. Email has certainly proven through the effectiveness of marketing to target audiences to sell and promote products and services. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase online due to an email marketing message.
7. Maintain a balanced ratio of paid vs. organic search
According to Growww Digital, 60% of marketers agree that paid social media is more effective than organic. However, that doesn’t mean organic efforts aren’t important. Rather, in building your audience and customer base, you will need both paid and organic traffic. If the paid traffic is going to give you necessary attention, the organic one is making way for more conversions.
8. Perform regular competitor analysis
Analysing your competitor’s campaigns can help identify ways to strengthen your positioning strategy. While you shouldn’t copy your competitors, looking at how their fans engage with them can help define the messaging and style of your adverts. You may even pick up mistakes they’ve made; this gives you a bit of a head start!
9. Measurement is Crucial
For digital marketing to be successful, campaigns must be tracked, watched and measured. Thus, make sure that you check the analytics over the course of your campaign to determine what’s working and what’s not. Analytics can be useful for a single time frame but can lose relevance when not viewed over longer periods. On the other hand, multiple views over multiple time periods can provide insights around the trends. Therefore, make sure you measure your campaign.
10. Investment time as well as money
Lastly, for any aspect of digital marketing, having a clear idea of your goals means you’ll be able to easily see if your activities are converting into leads or sales. For social media advertising, it is essential to spend your money well. Neglecting your campaign can mean it quickly loses value for money. Invest time, and the adverts will pay off.
The points above simply portray the essentials that every smart marketer needs to follow to maximise returns from their online marketing efforts. With these tips in hand, you will be on your way to maximising your digital marketing ROI. This will help ensure that you get the most value possible out of every penny you spend on digital marketing.